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gnomes

Gnomes, choosing social media in a challenging economic climate.

  • CASE STUDIES
  • CASE STUDIES

Gnomes – taking the social leap

Established in 2005, Gnomes is one of the South Islands largest retail outlets for ski equipment. You can find their store in Darfield, 35 kilometers west of Christchurch. They also offer their merchandise via their online store at https://gnomes.co.nz/. 

Our journey with Gnomes started with the development of their ecommerce website. Not long after, the Limelight Digital team established targeted Google Search Ads and Shopping campaigns.

Early 2024, with the ski season approaching, Gnomes opted to utilise paid social ads on Meta to reach audiences that may not have already been tapped in to.

Industry

Retail

Our Role

Website Development
Social Media Advertising
Google Ads

View more of our work
It’s been pivotal for us to step up our social media marketing this year (2024) due to a declining market. Despite the challenges, our website’s performance has remained comparable to last year, thanks to our increased marketing activity. Limelight Digital has been crucial in keeping us visible and relevant across Google Ads and social media.
Ally KerrDirector

Testimonial

The challenge

The team at Gnomes is well–versed in social media content creation. Our role was to support the development of their social ad campaign strategy.  

The solution

The objective was to promote brand recognition and market specific service areas, such as ski rentals. The partnership has been great. Gnomes developed and supplied all the artwork for the suggested ads, and we have developed the ads and managed the campaigns. 

The results

We are seeing remarkable success in terms of brand recognition and website visits through the social media channel in analytics.

In the graph below you will see the impact that the advertising campaigns had on the website session numbers.

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    225 High Street,
    Christchurch Central 8011
  • Level 7, 54 Gill Street,
    New Plymouth 4344
  • Suite 5, Level 2
    225 High Street,
    Christchurch Central 8011
  • Level 7, 54 Gill Street,
    New Plymouth 4344
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