We're Limelight Digital

A web design agency that understands what drives business growth

We’re a team of designers, developers, and marketing strategists who partner with forward-thinking Kiwi businesses.

From ambitious small businesses to established organisations ready to level up, we build websites that drive results where it counts.

Why choose us?

  • Websites built to perform, not just look good
    No cookie-cutter solutions and no shortcuts.
  • Small team, big results
    Lean, nimble, and delivering websites that punch well above their weight.
  • We care (a lot!)
    Every project gets our full attention. We treat your website like it’s our own.
  • Real relationships
    Clients stick with us for years. Some for over a decade.
  • We think like marketers
    Every design decision ties back to business outcomes.
  • Purpose over trends
    We design what works, not what’s passing.
  • You’re not just another job
    We work side by side to get results that matter.
  • We stay in your corner
    Long after launch, we’re still backing your success.

What you get.

  • Design that builds trust
    Professional, clean design that makes the right first impression.
  • Built to convert
    Designed to shape a clear path that leads more visitors to buy, enquire, or sign up.
  • Proper SEO
    The right structure, speed, content, and schema for better visibility.
  • Responsive design
    Designed to adapt beautifully across all screens.
  • Ready to grow
    A platform that scales with your business.
  • Easy to manage
    Update content anytime, without the tech headaches.
  • Performance you can measure
    From day one, see what’s working and where to focus next.

WHO WE WORK WITH

[Our
work]

MainPower
Website design
New Zealand Wind Energy Association
Website design
Tilemax
eCommerce
Southern Woods
eCommerce
Duncan Cotterill
Website Development
Gnomes The Ski Experts
eCommerce

Web solutions
that deliver

Brochure sites

Smart, polished websites that showcase your brand with impact.

Online stores

User-friendly, conversion-focused stores built to sell.

Corporate sites

Professional, credible websites designed to build trust.

Custom web apps

Bespoke tools that streamline workflows and boost efficiency.

We get to know your business and audience before diving into design.

The result? Eye-catching visuals paired with flawless functionality that connects with your audience and sparks business growth.

Quality Without Shortcuts

Every site is built, tested, and refined to work flawlessly across devices.

Marketing-led Design

More than design. Websites built to attract leads, drive sales, and fuel growth.

Small Agency Heart, Big Results

Big enough to deliver at scale, small enough to stay hands-on. Every site is built with one goal: driving business growth.

Ongoing Support You Can Count On

Launch is just the beginning. We’re here to keep your site evolving and performing long term.

Are you dealing with:

  • A website that looks dated and drags down your brand? 
  • A platform you can’t update without headaches?
  • Decent traffic but poor conversion rates?
  • Slow or unresponsive support from your current provider?
  • A site that won’t scale with your growing business?
  • Marketing campaigns held back by an underperforming website?

If your website’s holding you back, let’s build one that moves you forward.

 

Common challenges we solve

How we do it

1.

Research & discovery

Understanding your customers, their concerns, and desires isn’t just part of our design process; it’s the foundation.

Our websites perform because we begin by understanding both your business and your audience, aligning every detail to support your goals.

2.

Design

Using responsive web design, we turn your brief into a stunning design that engages visitors on any device.

Our designs aren’t just beautiful; they’re smart, strategic, and built to convert.

Wireframes & UI design

Bringing your website to life with functional wireframes and user-friendly interfaces.

3.

Website build & development

Translating your vision into a high-performance website using the latest and most appropriate technologies.

4.

Quality control

Meticulously testing and refining every detail to deliver a website that performs seamlessly across all devices.

5.

Post-launch support

We’re in it for the long-haul, building lasting partnerships to help your business and digital presence thrive for years to come.

6.

Let's Chat • Let's Chat • Let's Chat • Let's Chat •Let's Chat • Let's Chat •Let's Chat • Let's Chat •Let's Chat • Let's Chat •Let's Chat • Let's Chat •Let's Chat • Let's Chat •Let's Chat • Let's Chat •Let's Chat • Let's Chat •Let's Chat • Let's Chat •

Like what you see?
Get in touch

No gimmicks – just a straight chat to see if we’re the right fit. If we are, great. If not, you’ll still leave with useful insights and clear next steps.

We don’t chase every client. We choose work that makes a real difference for businesses like yours.

Prefer to Chat? Give us a call!

Ready to see how we can help? Fill out the form below.

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What success looks like

See how we’ve helped businesses like yours turn wasted ad spend into real revenue.

How We Work

1. Discovery

We kick things off by diving into your business.

A straight-up conversation to understand what drives your success and align on your goals.

2. Strategy

Next, we conduct a comprehensive audit of your current Google Ads account.

Based on our findings, we take what we learn and build a strategy that drives real growth, whether it’s a full account overhaul or targeted improvements.

3. Optimisation

With Google Ads, our work is ongoing.

Google Ads isn’t set and forget. We constantly test, refine, and scale what works to boosts leads and revenue.

4. Reporting

Communication is key.

We don’t just manage your campaigns — we keep you in the loop. With regular updates, clear insights, and full transparency, we’re always available to answer your questions and keep you informed at every stage.

Hear from businesses
we've helped

Still on the fence?

Choosing the right web design agency is a big decision. If you’re still unsure, give us a call on 03 374 6518. Let’s chat and see if we’re the right fit for you.

Business goals baked in

Websites that look great, perform brilliantly, and support your business goals from day one.

Future-proof scalability

We build websites that scale with your business, designed for today and ready for tomorrow.

We're in it for the long haul

Long-term partnerships are what we do best. Businesses trust us to deliver results long after launch.

FAQs

Ask us
anything
What is your web design and development process?

We follow a straightforward process that keeps projects moving without surprises. It starts with a discovery session to get clear on your business and goals. From there, we move into strategy, design, and development before launching your site. After launch, we offer training and ongoing support so your site keeps performing.

How long does a typical website project take?

It depends on the size and complexity of your site. Most business websites take around 8–12 weeks from start to finish. Larger projects with custom features or eCommerce can take longer. Once we’ve scoped your project, we’ll give you a clear timeline.

How involved will I need to be?

We handle the heavy lifting, but your input is important at key stages – especially at the start to capture your goals, and during design feedback rounds to make sure the site reflects your vision.

How much does a new website cost?

There’s no one-size-fits-all price. Cost depends on features, design complexity, and content needs. We prepare a custom proposal for every project to match your business goals and budget. Book a free consultation and we’ll give you a clear quote.

 

Do I own my website and its content?

Yes. Once your site is complete and final payment is made, you own the site, its code, and all of its content.

Will you help with SEO?

Yes. Every site we build includes SEO best practice,  from site structure and speed to on-page optimisation. If you need a full SEO strategy or ongoing campaigns, we do that too.

What happens after my website is launched?

We don’t disappear after launch. You’ll get training to manage your site, plus the option of ongoing support and maintenance plans to keep everything secure, fast, and up to date.

What kind of platform or CMS do you use?

We typically build on WordPress, SilverStripe, and Drupal – platforms that are flexible, reliable, and easy for you to manage without calling a developer for every change.

 

Do you offer ongoing website maintenance?

Yes. We provide website maintenance that include updates, security checks, and regular backups to keep your site running smoothly.

Do I need to provide the website content and images?

You can provide your own content if you’d like — after all, you know your business best. But in our experience, content is often the hardest part to get right because most clients are busy running the day-to-day. If that’s the case, we can step in with copywriting, imagery, photography, or other content creation to keep the project moving.

Will my website be mobile-friendly?

Yes. Every website we design is responsive and delivers a smooth experience across desktop, tablet, and mobile.

 

Can you show me examples of your work?

Yes of course! You’ll find examples in our portfolio. We’re proud to share past projects and the results we’ve achieved for clients.

Looking for Apex Digital?

You’re in the right place, we’re now Limelight, the same people and same great work. 

CONTACT

Hi, let's see how
we can help

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Your personal information will only be used to service your enquiry. We will only contact you with relevant information. For further information view our full Privacy Policy.